The Shortlist Effect: The AI sent her. Your analytics say Google did. - Half of AI users check Google before they book. When they reach your site, your report credits the search, not the AI that sent them..

Oct 16, 2026 • Hospitality

Booking.com's parent launched Vayo. It tells your guests when you get cheaper. - A new AI travel agent from Booking Holdings reads your guests' confirmations, direct bookings included, and flags cheaper nights.

Oct 16, 2026 • Hospitality

HBX Group's new Growth Accelerator lets hotels pay for visibility - You pay twice, with a lower net rate for the dates you pick and a visibility fee HBX won't publish, all to feed the kind of rate most often found below yours on Google.

Oct 16, 2026 • Hospitality

Marriott has started checking who books its corporate rates online - Marriott's corporate codes were easy to guess and listed on websites, with the front desk as the only check, so a traveler booking a company rate online now has to confirm a work email first.

Oct 16, 2026 • Hospitality