Hotels are building the AI discovery layer. OTAs are harvesting it. - Why the eligibility infrastructure hotels are funding routes AI-generated demand to the intermediaries they're trying to bypass.
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Today's Brief
Expedia's autonomous distribution asks hotels to cede control - Expedia is making full connectivity the eligibility condition for the autonomous layer it intends to run. It is also the control a third of hoteliers say they won't hand over..
Jun 24, 2026 • Hospitality
Machine-readable supply is the agentic booking condition - RateHawk and Phocuswright name standardized supply as the precondition for agentic booking. The readiness is being built one layer removed from the hotel..
Jun 24, 2026 • Hospitality
Navan pulls the hotel group RFP into its platform - Hotel RFPs, room blocks, and venue sourcing now run inside Navan's managed travel platform — turning the group sales relationship into a line item in someone else's interface.
Jun 24, 2026 •
In AI search, the hotel's own website barely counts - AI assistants cite the hotel's own website as their source under 10% of the time. The recommendation is built from OTAs, review sites, and editorial guides instead..
Jun 24, 2026 • Hospitality
Marriott's price guarantee now stops at two guests - Marriott's Best Rate Guarantee now matches third-party rates only for bookings of up to two guests — carving out families and groups, the segment most prone to OTA leakage..
Jun 24, 2026 • Hospitality
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