Hotel distribution in 2026: The GDS runs the business trip - The business traveler came back to the GDS this year. She books through software now, and your GDS rate sits on her screen next to Booking.com's..

Oct 23, 2026 • Hospitality

Microsoft's AI will build the business trip from three things - The calendar, the travel policy, the loyalty account. A chain hotel can sit in two of them. An independent without a loyalty program sits in one at most..

Oct 23, 2026 • Hospitality

Google checks every new hotel review twice - The first check runs when the guest posts. The second comes about a week later, when the review is already on your profile..

Oct 23, 2026 • Hospitality

Before you sign: What a soft brand actually sends your hotel - Two of the largest chains publish what their soft brands deliver: fuller rooms at a higher rate, most of it arriving through the loyalty program, and a booking count that includes channels an independent already has..

Oct 23, 2026 • Hospitality