Beyond the RFP — Corporate bookings have moved. Is your distribution keeping up? - GDS is growing, the TMC landscape is shifting, and rate leakage is costing hotels more than they realize.
Hospitality.today™
Hospitality.today™
Must-reads for today's hotelier
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Today's Brief
Middle East travel disruption exposes booking channel gap - Airline direct bookings prove more resilient as OTA customers face delays, confusion, and split responsibility.
Mar 17, 2026 • Hospitality
Expedia prepares for AI-driven travel discovery - As trip planning shifts to conversational interfaces, maintaining visibility within AI ecosystems becomes a strategic priority.
Mar 17, 2026 • Hospitality
Hilton uses AI to bring travelers back to direct booking channels - By embedding trip planning on its own website, the brand aims to capture demand earlier and reduce reliance on intermediaries.
Mar 17, 2026 • Hospitality
Conversational booking arrives on hotel websites - Natural language interfaces replace traditional booking flows, enabling more intuitive and higher-converting guest interactions.
Mar 17, 2026 • Hospitality
Google Maps adds conversational search - AI-powered interfaces turn mapping into a more intuitive, decision-driven travel experience.
Mar 17, 2026 • Hospitality
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