Hotel branding in 2026: Someone else writes your pitch - A hotel's brand is moving from the sentence the hotel writes to a pitch rewritten for every traveler out of guest reviews, so the stay is now judged against a promise the hotel never made.

Nov 13, 2026 • Hospitality

ChatGPT is testing hotel ads. Someone else can run yours. - OpenAI's hotel ad pilot, open only to approved advertisers and US travelers, carries a fixed "from" price instead of live rates, and the advertiser doesn't have to be the hotel.

Nov 13, 2026 • Hospitality

United follows Booking.com in banning AI agents from booking - United's contract now lets it cancel tickets bought by AI agents it hasn't authorized, a rule Booking.com has had in its customer terms since September 2025.

Nov 13, 2026 • Hospitality

ChatGPT will now tell you how often it names your hotel. If you can claim it. - OpenAI's new Business Hub shows a claimed business 28 days of ChatGPT mentions, website clicks and discovery topics from OpenAI's own data, and for now OpenAI lets local businesses claim only an existing US listing.

Nov 13, 2026 • Hospitality

Hackers say they hold 333 million Expedia records after a breach through an outside vendor - Expedia Group confirmed that attackers reached its systems through a compromised third-party data platform, without naming the vendor or saying what data was involved.

Nov 13, 2026 • Hospitality