The GDS is not a channel anymore - No auction, no bid, no placement to buy. Your hotel is in it or it isn't, and nothing you spend moves you across that line..

Aug 10, 2026 • Hospitality

Google just put agentic hotel booking into testing - Google confirmed a limited US test last week, with Booking, Expedia, Marriott, Wyndham and IHG among the companies it has worked with and Sabre and Amadeus on the rails.

Aug 10, 2026 • Hospitality

Booking, Expedia and Airbnb sold Wall Street an AI story. The profits came from the old machine. - All three beat estimates and raised guidance last week, Booking with a record buyback — but the growth came from the same distribution machine hotels already pay for, not the AI they talked up to investors.

Aug 10, 2026 • Hospitality

Booking.com just told investors how little AI actually books - Traffic from large language models, paid and unpaid, is running significantly below 1% of Booking Holdings' 325 million quarterly room nights. Its CFO says the figure has not moved in quarters..

Aug 10, 2026 • Hospitality

Google stops filling in your hotel rate on September 30 - Google is retiring the feature that showed hotel rates without a feed. Your ad disappears, and no free "official site" link takes its place — just the OTA rates and links under your name..

Aug 10, 2026 • Hospitality