Travel agencies grew hotel bookings twice as fast as the OTAs - Commissionable room nights rose 11.8% in the first half. The commission per night rose 0.8% — everywhere else in distribution, growth is the thing that gets repriced.

Aug 3, 2026 • Hospitality

IHG's new AI is attribute-based selling finally finding its interface - For a decade hotels have been able to describe a room feature by feature, and had nowhere to sell it that way. IHG just shipped the storefront — and never used the word.

Aug 3, 2026 • Hospitality

Expedia shows you the price of moving up its results before you pay it - Pay a bit more commission and your listing climbs the OTA's results — Expedia even shows you the new spot before you commit.

Aug 3, 2026 • Hospitality

The search that used to send you a guest now keeps her - Two of three Google searches now end without a click. The AI answers on the page, and whether it names your hotel is all that's left to win.

Aug 3, 2026 • Marketing