AI-driven travel planning becomes mainstream - Rapid adoption signals a structural shift in how travelers search, decide, and book, according to Phocuswright’s latest research report.
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Today's Brief
AI booking push continues despite OpenAI’s strategic shift - Diverging platform strategies signal a fragmented future for AI-driven travel transactions rather than a single dominant model.
Mar 24, 2026 • Hospitality
RFP reset: how travel managers are reinventing TMC sourcing - From box-ticking exercises to capability, culture, and real-world performance in supplier selection.
Mar 24, 2026 • Hospitality
Beyond the RFP — The SME corporate opportunity independent hotels are missing - The fastest-growing segment of corporate travel doesn't use RFPs. It books through platforms that reward content quality and rate visibility over preferred status.
Mar 24, 2026 • Hospitality
Soft affiliation rises as a new growth model for hotel brands - Yotel–Hilton deal signals a shift toward platform-driven distribution without full brand integration.
Mar 24, 2026 • Hospitality
Radisson accelerates net-zero hotel rollout - A structured pathway to decarbonization signals growing pressure on hospitality to deliver measurable sustainability.
Mar 24, 2026 • Hospitality
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