The GDS isn't dying. It's becoming the backbone of AI distribution. - The data makes a compelling case for GDS today. BCG's AI-first report makes an even more compelling case for tomorrow.
Hospitality.today™
Hospitality.today™
Must-reads for today's hotelier
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Today's Brief
Your hotel in ChatGPT: What connecting actually looks like - A practical guide to AI distribution for independent hotels — written at the moment before the booking data exists.
Mar 12, 2026 • Hospitality
Booking claims partial legal win in hotel parity dispute - Dutch court signals questions about market definition in ongoing competition claims against Booking.com.
Mar 12, 2026 • Hospitality
Corporate travel is evolving faster than the industry can deliver - New Expedia B2B research shows rising expectations from business travelers while technology, service, and integration gaps persist.
Mar 12, 2026 • Travel
Recovering lost OTA revenue - Why hotels must focus on channel profitability rather than just booking volume.
Mar 12, 2026 • Hospitality
Dubai isn’t the only destination facing travel jitters - Geopolitical tensions and security concerns are creating uncertainty across several major tourism markets.
Mar 12, 2026 • Travel
Google tests new search layout in Europe that could reshape hotel visibility - Digital Markets Act forces Google to give competing travel platforms more prominence in search results.
Mar 12, 2026 • Hospitality
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