AI can find your hotel. It just won't recommend it. - The signals that drive AI recommendations have nothing to do with structured data.

Jun 22, 2026 • Hospitality

Marriott owners want a cut of the loyalty fees they say they fund - A February earnings call disclosed the figure. By March, owners of nearly 1,000 hotels had put their demand in writing..

Jun 22, 2026 • Hospitality

Hotels are putting a price on two decades of Booking commissions - More than 2,000 Spanish hotels across two class actions — one backed by a €50M litigation fund — are preparing to claw back commissions charged under parity clauses now ruled anticompetitive. A Dutch ruling due after summer will help set the price..

Jun 22, 2026 • Hospitality

The week the industry said AI kills the middleman, the middleman bought its seat - A HITEC panel framed AI as the end of intermediaries. The same week, Amadeus claimed the hospitality seat in Google's booking protocol — and the new connectors route bookings through the AI platforms, not around them.

Jun 22, 2026 • Hospitality

A hotel's data is now part of its price - PwC's US Deals report finds hotel buyers cutting bids over messy guest data — and paying premiums for direct, AI-ready operations.

Jun 22, 2026 • Hospitality

Hotels formed an alliance for a seat the platforms are already taking - Founded by consultant Ira Vouk with advisers from Wyndham, Sage, AWS and OpenAI, the AI Hospitality Alliance wants to represent hotels as AI platforms reshape booking — its existence the sign they don't yet have a say.

Jun 22, 2026 • Hospitality