Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up.

Feb 2, 2026 • Hospitality

Cautious optimism shapes global business travel outlook for 2026 - Stable demand expectations collide with cost pressure, border friction, and operational constraints.

Feb 2, 2026 • Hospitality

Meetings move from destinations to purpose - Hilton’s 2026 Trends Report positions “whycations” as a strategic reset for group business.

Feb 2, 2026 • Travel

Travel search shifts from destinations to emotions - Why mood-based discovery is challenging the foundations of hotel distribution.

Feb 2, 2026 • Hospitality

Forward-looking data for hotel forecasting: What's available in 2026 - A practical guide to free and paid tools that capture demand signals before they show up in your PMS.

Feb 2, 2026 • Hospitality

Achieving your ideal hotel channel mix - Why active, data-driven distribution management has become a core demand generation discipline.

Feb 2, 2026 • Hospitality