Booking.com counts a trip your night auditor has to deliver - Your guest thinks she booked a Connected Trip on Booking.com, with one company standing behind it. She made two bookings, not one. When half of it fails, yours is the only company she can reach..

Sep 16, 2026 • Hospitality

The OTA grip on Europe's hotels didn't tighten — it shifted toward Expedia - HOTREC's 85.4% for Booking Holdings and Expedia matches its last study to the decimal. At brand hotels, Expedia takes a third of OTA bookings..

Sep 16, 2026 • Hospitality

Booking.com keeps buying the only seat under the AI's answer - Fifty thousand US prompts returned one sponsored offer under the answer, never two. In travel, Booking.com held it 62.57% of the time..

Sep 16, 2026 • Hospitality

Expedia built a team to earn the AI recommendation it cannot buy - Ten months after Expedia named answer engine optimization a priority, its CEO calls it the company's fastest-growing channel — and still a small one.

Sep 16, 2026 • Hospitality

Amadeus Value Hotels carries 750,000 properties at net rates. Yours might be one of them. - Amadeus tells the agency selling your room: you decide the price. No page on the site tells the hotel how it got there..

Sep 16, 2026 • Hospitality