The Shortlist Effect: The commission is already in your budget. Spend it on her first. - A Virtuoso guest gets breakfast, an upgrade and a late check-out at the same rate. The guest the AI sends to your website gets a booking engine..

Oct 14, 2026 • Hospitality

BCD rebooks your room when it finds it cheaper - BCD Travel re-shops rooms after they're booked and rebooks them at a lower rate, keeps the price history for the next negotiation, and says the guest's folio and the next trip are coming into view too.

Oct 14, 2026 • Hospitality

Marriott's app tells guests their upgrade before arrival - A test screen in the Bonvoy app shows elite guests their place in the upgrade line two days out, moving a front-desk decision onto the guest's phone.

Oct 14, 2026 • Hospitality

Google lets booking sites show some guests a lower price for your room - On six of eight hotel cards we opened, the cheapest price was a customized one, marked only by an asterisk.

Oct 14, 2026 • Hospitality