Brand voice drives differentiation in the AI era - As hotels adopt the same AI tools, a clear and consistent voice becomes essential to stand out and attract the right guests.

Apr 17, 2026 • Hospitality

Profit becomes the primary KPI in hotel commercial strategy - Rising costs and distribution complexity push hoteliers beyond occupancy and RevPAR toward true bottom-line performance.

Apr 17, 2026 • Hospitality

Personalisation and wellbeing emerge as new revenue levers for hoteliers - Hotels that reduce friction and align with guest wellbeing expectations can unlock incremental revenue and strengthen demand in an AI-driven market.

Apr 17, 2026 • Hospitality

Travelers embrace AI for discovery but rely on trusted brands to book - A growing trust gap is shaping how ai fits into the travel booking journey.

Apr 17, 2026 • Hospitality

Booking.com hack highlights rising sophistication of cybercrime - The breach underscores systemic vulnerabilities across interconnected travel ecosystems and shared data flows.

Apr 17, 2026 • Hospitality

Hotels are getting AI wrong, says Mews - A reactive approach to AI risks weakening hotel control over distribution, guest relationships, and long-term profitability.

Apr 17, 2026 • Hospitality