Where hotel decisions form in 2026 - From channel optimization to decision-journey mapping — why distribution strategy needs to start upstream.
Hospitality.today™
Hospitality.today™
Must-reads for today's hotelier
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Today's Brief
TikTok Go puts experiences ahead of hotels - Half of TikTok Go's launch partners sell experiences, not stays. Hotels just became the where-to-sleep step in a what-to-do flow.
May 15, 2026 • Hospitality
Canadian travel pullback hits U.S. tourism harder than expected - New mobility data suggests the decline in Canadian visits to the United States is reshaping tourism, cross-border business travel, and regional hotel demand patterns.
May 15, 2026 • Travel
APAC business travel races past $700 billion - China’s corporate travel boom is accelerating hotel demand, MICE growth, and regional tourism investment across Asia Pacific.
May 15, 2026 • Travel
Ixigo bets on conversational travel and agentic AI - The Indian OTA is moving beyond search and booking toward AI-driven travel assistance that acts before travelers even ask.
May 15, 2026 • Hospitality
Booking.com tax error throws Greek hotels into operational chaos - Incorrect environmental fee settings expose the growing operational risks of relying on OTA infrastructure.
May 15, 2026 • Hospitality
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