13 hotel distribution strategies

By analyzing revenue, occupancy, costs and guest segments, hotels can create an effective distribution strategy

Distribution strategies are not one-size-fits-all and require constant refinement to find the best fit for your business. While it's tempting to rely on channels that deliver quick results, analyzing your data to identify the channels and tactics that attract the best guests and generate the most revenue will yield long-term benefits.

Key takeaways

• Hotel distribution channels can be either direct or indirect. Direct channels allow guests to book directly with the property through the hotel's website, social media, walk-ins, phone or email;
• Indirect channels, such as OTAs, metasearch sites, GDSs (such as Amadeus and Sabre), travel agents, tour operators and wholesalers, act as intermediaries to list hotel rooms;
• The more channels you use, the more complex the management becomes, but technology can simplify it. It helps keep rates and availability up to date while providing valuable data to evaluate the success of your distribution strategy.

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