2024 Hospitality: Embracing the digital marketing wave
What are the technology investment plans of today’s hoteliers and what sort of role does digital marketing play in their planned tech spending?
Amadeus’ Travel Technology Investment Trends 2024 research project highlights the role of digital media campaigns in enabling hoteliers to reach the right guests and drive bookings, and also shed light on new technologies such as artificial intelligence (AI), with its potential to revolutionize the industry.
Key takeaways
- Every hotelier surveyed expressed plans to channel resources into digital media campaigns to target profitable audiences and increase occupancy during periods of low demand;
- A full third of respondents are earmarking between $50,001 and $100,000 for digital campaigns in 2024, while another 21% plan on spending over $100,000 on digital advertising efforts;
- 41% of hoteliers acknowledge the effectiveness of data-driven advertising campaigns in targeting new audiences, and 40% recognize improved engagement through effective media campaigns.
Get the full story at Amadeus and download the Travel Technology Investment Trends 2024 report