2024 meetings spending to rise, according to Amex GBT
Most meetings and events professional respondents project 2024 meetings spending will increase alongside in-person demand
Amex GBT M&E from June to mid-July surveyed more than 500 corporate and association, meetings and events professionals, and includes responses from 26 countries as part of its annual meetings and events forecast.
Key takeaways
- According to the report, 67% of respondents predict 2024 meetings spend to increase year over year 2024, and 13 percent projected that increase would be more than 10%;
- Globally, most respondents - 53% - identified costs as their top meetings challenge in 2024, and 44% said budget cuts. About 43% said location availability, and 29% said hotel staffing;
- According to the report, 59% of respondents agreed most events in 2024 will be in-person, while 21% said virtual, and 20% said hybrid.
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