2024 U.S. Hotel Investor Intentions Survey

Half of investors expect to increase their hotel investments in 2024, according to a CBRE Hotels Research survey

CBRE Hotels Research conducted a Global Hotel Investor Intentions Survey in early 2024 to assess the hotel investment landscape. The survey indicates strong hotel investor sentiment in the U.S., with 50% of respondents planning to increase their hotel acquisitions. Approximately 35% expect their acquisition activity to remain consistent with 2023 levels, while less than 16% anticipate a decrease.

Key takeaways

• U.S. investors have a positive outlook on the hotel market this year. Half of respondents intend to increase their hotel investments, driven by expectations of higher total returns and lower prices;
• The most popular locations are central business districts (CBDs) and resort locations. The most popular chains for 2024 are upper upscale and upscale/upper midscale;
• The top challenges for hotel investment this year are higher borrowing costs and labor costs, followed by higher insurance costs;
• Major urban markets such as New York and Washington, D.C., and leisure destinations such as Miami, Charleston and Austin are expected to have the strongest hotel market fundamentals in 2024.

Get the full story at CBRE