A deep dive into Tripadvisor Sponsored Placements
How hotels can bid to the top of Tripadvisor search results for any given destination
Sponsored Placements is a campaign type that gives hotels the opportunity to bid on the position of their hotel on the Tripadvisor destination results page.
Key takeaways
- Using Sponsored Placements as part of a brand awareness campaign could be a very effective strategy when promoting a new hotel;
- For properties that have great customer satisfaction who are in a very competitive market and struggling to get on page one may find the program to be very effective;
- hotels that don’t rank well for best value, price, or distance, can boost their visibility with Sponsored Placements.
Get the full story at Travelboom