A new cultural role for hotels
The salonification of hotels taps into a layering of cultural experiences that appeals to guests seeking something different
Fairmont Hotels has embraced music with its Center Stage program that will run in Fairmont-managed hotels from China to Brazil.
As a program, it goes far beyond persuading a performer to play to hotel guests. Instead it is about fostering local talent from within the communities partnering them with established artists.
"At the end of the day, hotels are a place to have fun. We need entertainment, they need a place to play their music and it’s a perfect marriage,” says Mansi Vagt, Fairmont’s Global Brand leader.
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