A new era for U.S. hotels
AHLA's 2023 State of the Hotel Industry Report forecasts opportunities and challenges
The hotel industry in 2023 is projected to surpass pre-pandemic levels of demand, nominal room revenue, while inching closer to other key 2019 performance metrics, according to AHLA's 2023 industry forecast.
Key takeaways
- 2023 nominal room revenue is projected to reach new heights - adjusted for inflation, real revenue recovery will likely take several more years;
- 2023 room-night demand is projected to surpass pre-pandemic levels with average hotel occupancy expected to reach 63.8% in 2023 - just shy of 2019’s 65.9%;
- Staffing is expected to remain a significant challenge for U.S. hotels in 2023.
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