Accenture: The time to embrace Gen AI is now

With a $28 billion opportunity at stake, travel companies that leverage this technology early will have a significant competitive advantage

With consumers increasingly looking for seamless and personalized travel experiences, generative AI (Gen AI) emerges as a game-changing technology that can simplify planning, streamline operations, and enhance decision-making.

Key takeaways

• Personalized travel experiences: By analyzing individual preferences and travel history, Gen AI can generate customized itineraries, suggest ideal accommodations, and recommend experiences tailored to the traveler’s interests. Companies like KAYAK have integrated AI-powered tools to refine search results based on real-time user input;
• Simplified booking process: AI-powered assistants, such as Saudia Airlines' Travel Companion, provide real-time recommendations and streamline booking, making it easier for travelers to navigate complex systems and make informed decisions;
• Enhanced decision-making: With more than half of travelers struggling with inadequate filtering options, Gen AI can introduce smarter, context-aware filters that reduce decision fatigue and improve user experience;
• Optimized travel operations: Travel companies can leverage Gen AI to automate repetitive tasks, boost productivity, and allocate human resources to areas where personal service is most valuable, such as customer support;
• The rise of the travel superapp: Nearly all travelers (97%) express interest in an all-in-one travel superapp. Gen AI can facilitate the development of these platforms, integrating booking, payments, rewards, and itinerary planning into a single, seamless experience.

Get the full story at Accenture