Accor introduces new loyalty program for travel advisors
The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking
Accor announced the launch of HERA, Accor Travel Advisor Program – a new worldwide loyalty and rewards program exclusively for travel advisors. The new program generously rewards travel advisors for bookings while allowing them to increase their productivity, performance, and client satisfaction.
Key takeaways
- Accor’s aim is to inspire loyalty among leading travel professionals, by equipping them with all the resources they need to seamlessly create bespoke luxury travel experiences for their clients and granting them valuable Reward Points to use freely on their own time;
- HERA takes Accor’s ability to support and recognize travel agents up a notch and replaces the Group’s former Famous Agents program, with all previous travel advisor data, history, and Reward Points seamlessly migrated to the new platform;
- Using their personalized HERA member ID, travel advisors will earn Reward Points with each room night booked. Reward Points are easy to accumulate across a wide variety of booking channels - all Accor booking channels, GDS and hotel direct - with each advisor’s activity and history tracked in the My Points/My Bookings section of the HERA website.
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