Accor repositions Pullman for blended travel

Pre-pandemic, “bleisure” travel typically meant extending a business trip into the weekend. Now, blended travel is more about mindset, integration, and purpose

Accor is capitalizing on the blended travel trend by repositioning Pullman Hotels & Resorts around "softer productivity". The goal is to provide a productive, yet relaxed and comfortable environment that enhances well-being and differentiates it from traditional business environments.

Key takeaways

• Modern travelers mix work and leisure during their travels, so Pullman enhances the in-hotel experience to seamlessly meet both needs;
• Pullman adapts spaces and services to guests' evolving needs, such as using meeting rooms during the day and entertainment venues at night. Partnering with C2 Events to create immersive meetings and events positions Pullman as a leader in the space;
• In addition, the company is launching Pullman Happenings, experiential events that include cultural lectures and entertainment, reinforcing Pullman's focus on innovation, creativity and social engagement.

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