Accor's 2025 travel trend report
Accor's travel experts have conducted in-depth research to identify the key trends for 2025 and the top 20 trending destinations
The report is based on comprehensive analysis that combines two years of UK search data for more than 200 popular destinations, along with survey findings and keyword search volumes, to forecast the growth of emerging travel trends.
Key takeaways
- One in seven Brits are expected to use an AI-powered 'AI itinerary' by 2025, with searches for 'AI in travel' doubling in the past year;
- The study found that 58% of Brits are now prioritizing lesser-known destinations over traditional tourist hotspots;
- Solo travel is on the rise, with 24% of Brits planning to travel alone by 2025;
- Culinary travel is gaining momentum, with 32% of Brits expressing interest, and searches for "culinary tourism" have increased by 250%;
- Concert-related travel is also thriving, with 32% of Brits planning trips around music events, especially with major acts such as Oasis, Coldplay and Dua Lipa scheduled to tour in 2025.
- The top five travel destinations are New York City, Singapore, Maldives, Mauritius, and Dominican Republic.
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