Accor's key trends for the global meetings and events sector

A new report from Accor has revealed a need to focus on balance and belonging as the global meetings and events sector continues to recover

The report, titled “Meeting Expectations: The Future of Meetings & Events” addresses the transformation that the M&E sector has undergone in recent years and explores the fundamental shifts impacting the industry as it continues to evolve and recover.

Key takeaways

• The way we live, work, and interact has been reshaped over the last few years, and the ripple effects of these changes have created new opportunities in the meetings and events industry;
• Coming out of the pandemic there were fears that the events industry might struggle to reclaim its audience. Today that audience has largely returned and is expected to rise far beyond its 2019 peak in the years to come;
• According to the Accor research, continued growth is forecast across all meeting and event sizes in 2024. Three-quarters expect the number of small and medium sized meetings (under 100 delegates) to increase next year, and the same number said they expect the number of meetings of over 100 delegates to increase.

Get the full story at Accor