Affluent Asian travelers to boost global travel industry

A new Expedia study highlights the growing Asian middle class, which is expected to reach 3.5 billion by 2030, representing two-thirds of the global middle class

The study provides travel industry professionals with the context to better serve the increasing number of mass-affluent travellers from Asia and tailor offerings to their preferences. Conducted in partnership with Atomik Research, the study surveyed 4,000 respondents across Asia (China, India, Indonesia, Singapore, and Vietnam).

Key takeaways

• Four in five (81 per cent) mass-affluent Asian Travellers report that travel is still a priority despite inflation;
• On average, mass-affluent Asian travellers plan to visit four destinations over ten days for their next international trip, with Japan, the US, Canada, France, South Korea, Australia, and Germany leading the list;
• They plan to dedicate nearly a quarter of their income to travel in the next 12 months;
• Nearly half seek airline and room upgrades, with two in five opting for first class or business class seating.

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