Airbnb reboots Experiences
The company is reopening submissions to offer guests a diverse, authentic selection of experiences that reflect global cultures and communities
For years, Airbnb Experiences were a passion project for CEO Brian Chesky. While the company paused them during the pandemic, it later restarted them but stopped accepting new host applications around April 2023, acknowledging that it hadn't perfected the product.
Key takeaways
- Airbnb wants to make experiences more affordable, unique to its platform, and promoted through video, not just photos;
- According to Airbnb's help center, experiences should be highly unique and interactive, with an emphasis on expertise and insider access, making generic services ineligible;
- For example, in Rome, you'll find an experience like "handmade pasta with grandma" rather than a typical Vatican tour available on other platforms like GetYourGuide.
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