Airbnb's latest campaign takes on hotels

The company unveiled its most recent brand campaign, titled 'Get an Airbnb,' with a primary focus on convenience and affordability

The advertisements directly challenge the hotel industry, depicting travelers isolated in individual hotel rooms or feeling overwhelmed in crowded hotel pools. These scenes contrast with the campaign's portrayal of bringing people together in inviting settings, such as a cozy terracotta house with an outdoor chimney or a secluded jungle bungalow featuring a private pool.

Key takeaways

• This shift from emphasizing performance marketing to focusing on narrative-driven branding is a response to the pandemic and Airbnb's efforts to rebuild connections with hosts, guests, and the concept of home.
• In its annual summer release this May, Airbnb introduced a range of 50 new features and enhancements. Notably, Airbnb Rooms was introduced, promoting private room rentals and aligning with the company's endeavor to revisit its origins.
• Furthermore, the company has experienced an uptick in its novel listing service, allowing owners of multi-family properties to occasionally rent out their units to tenants.

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