Alipay+ and the future of mobile payments in travel

The strong growth of Alipay+ in 2024 reflects a broader trend within the travel industry: the increasing adoption of mobile and digital payment solutions

As more travelers become accustomed to using mobile wallets at home, they now expect the same ease of use when traveling internationally. This creates an opportunity for travel companies, retailers, and other businesses to improve the customer experience by offering seamless mobile payment options.

Key takeaways

• A key benefit of mobile payments is that they eliminate the need for travelers to carry large amounts of cash or use international credit cards, which often carry high foreign transaction fees. Mobile wallets provide a more secure and convenient way to make payments while traveling abroad;
• For example, travelers from countries such as China, the Philippines and Malaysia can use familiar apps such as Alipay, GCash and Touch 'n Go through Alipay+ to make purchases in destinations such as Japan, South Korea and Thailand;
• Beyond payments, Alipay+ offers marketing solutions to help businesses connect with travelers. Through destination marketing services, merchants can promote their offers, including targeted discounts and promotions, to travelers before they even reach their destination - accessible through their mobile wallet app.

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