Amadeus reveals its Travel Trends for 2025
Nostalgia, personalization, destination hotels, Asia tourism booms, and spontaneous connections set to redefine global travel
Travel technology pioneer Amadeus has unveiled its long-awaited Travel Trends for 2025, offering a preview of the future of global travel. Developed in collaboration with travel forecasting agency Globetrender and supported by Amadeus' proprietary data and other industry-leading insights, the report identifies five key trends that will redefine the travel industry in the year ahead.
Key takeaways
- New heydays: Change-weary travelers are longing for simpler, happier vacations driven by past experiences and a phenomenon known as "rosy retrospection;"
- Personalized flying: Advances in AI, 5G mobile connectivity, and VR will converge to create highly personalized, connected, and immersive experiences for air passengers;
- Trailblazer hotels: Hotels are increasingly becoming destinations in their own right, as travelers plan trips around iconic, "calling card" properties with unique identities;
- Asia uplift: Asia is gearing up for a travel renewal, aiming to reclaim its position as a key player in the global tourism industry;
- Connections IRL: As digital dating burnout rises, travel will become a new avenue for real-world relationships, from holiday romances to lasting friendships.
Get the full report at Amadeus