American tourists plan fewer trips to Europe this fall

As Americans reduce their international travel this fall, Europe will increasingly need to rely on China to sustain growth in inbound tourism

American interest in traveling to Europe this fall is down from last year, according to a European Travel Commission survey released this week. This decline follows a surge in American travel to Europe over the summer, when nearly 8 million U.S. citizens flew to Europe between June and August, up from 6.7 million the previous year, based on data from the U.S. National Travel and Tourism Office.

Key takeaways

• Only 23% of Americans expressed interest in visiting Europe between September and December, down from 41% during the same period last year;
• Of those not planning to travel to Europe, 40% cited high travel costs as the main factor;
• Rising travel costs are also affecting tourists from other countries. Some 48% of Canadian, Brazilian, Japanese and South Korean travelers said cost was the main reason for not visiting Europe, according to the European Travel Commission.

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