An introduction to the metaverse for hotels
How big is the market for Metaverse in the travel and hospitality industry?
Traditionally, the hospitality industry has been associated with the physical reception of guests, but this has changed with the advent of new technologies and the emergence of the hospitality metaverse.
Key takeaways
- The term 'metaverse' is just a new, cooler name for what we know as the 'Internet;'
- For hotels and destinations, virtual reality allows for creating a digital twin or a copy of the real-world location;
- Selling rooms as non-fungible tokens (NFTs) is a possible way for the hospitality industry to increase direct bookings and revenue.
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