APAC: Meta Travel Summit reveals latest traveler social trends
Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent
At the Meta Travel Summit Hong Kong, industry leaders, marketers and creators gathered to share insights into the recovery of the local travel industry and strategies to capture the gradually rebounding post-pandemic travel demand.
Key takeaways
- Travelers are planning far in advance these days due to the surging travel demand;
- As travel demand increases, it’s becoming a highly emotive and visual topic, with keywords like “travel photography” and “travel reels” dominating searches on Instagram;
- As travel demand increases, it’s becoming a highly emotive and visual topic, with keywords like “travel photography” and “travel reels” dominating searches on Instagram.
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