Appealing to high-end travelers
Marriott's vice president of ultra-luxury hotels discusses exclusive destinations, thoughtful experiences and emerging trends in luxury travel
As senior vice president of Marriott International's ultra-luxury portfolio, Jenni Benzaquen is well aware of the preferences of today's high-end travelers. In an interview with Business Traveler USA, she discusses the evolution of travel tastes since the pandemic, what luxury globetrotters are looking for in their travels today, and what the future holds for the industry.
Key takeaways
- Luxury travelers are increasingly drawn to remote and exotic destinations in search of once-in-a-lifetime experiences. As a result, Marriott is seeing a surge in demand for more inaccessible locations;
- Marriott's brands have deftly struck a balance between honoring their heritage and embracing modern design trends, creating properties that serve as sanctuaries for the mind, body and spirit;
- As more travelers invest in luxury experiences, expectations have risen. Traditional hotel stays are becoming obsolete as luxury guests now demand unprecedented and imaginative experiences.
Get the full story at Business Traveler USA