Ariane Gorin outlines her goals as Expedia Group CEO
After becoming Expedia Group CEO on May 13, Ariane Gorin highlighted her top goals at the company's Explore conference: international growth and accelerating the B2C business
During a press conference, Ariane Gorin highlighted international growth as a "big opportunity" for Expedia. She mentioned that recent advances in Expedia's technology and brands would soon bear fruit. "This is a year where we're going to be able to accelerate because of the investments we've made," Gorin said.
Key takeaways
- Brand focus: Expedia Group is focused on three main brands: Expedia, Hotels.com and Vrbo. These brands were recently integrated onto a single platform and now share a single loyalty program, One Key.
- Systems integration: This integration included merging millions of traveler accounts, consolidating 17 customer relationship management systems into one, and reducing 10 machine learning platforms to a single system.
- Innovation and agility: "We stand before you as a reimagined Expedia Group, capable of new things, able to move at a pace we never could before, and able to innovate faster than anyone in the industry," said Peter Kern, the former CEO, who is now vice chairman of Expedia's board.
Get the full story at Travel Weekly