Asia Pacific: The next generation of travel

New findings from Klook’s Travel Pulse survey highlight a transformative phase in the way Millennials and Gen Z travelers approach holidays

For Millennials and Gen Z travelers in the Asia Pacific region, the charm of travel no longer lies in merely crossing destinations off a bucket list. The allure has shifted as experiences have taken the center stage, even overshadowing accommodation and flight considerations for the next-gen travelers.

Key takeaways

• 1 in 3 Millennial and Gen Z travelers are willing to invest over double their average monthly income in Asia on their forthcoming holiday, totaling a stunning US$2,000 and beyond;
• The top spenders across the Asia Pacific region are Thailand, Vietnam, Mainland China, and India, with a pronounced willingness to explore nature and immerse in cultural phenomena like island tours and historical sites;
• Surpassing traditional sources, social media is emerging as the go-to tool for holiday inspiration for Gen Z travelers, with over half of them relying on platforms like Instagram and TikTok for discovering new locations. Even though Millennials still largely utilize search engines, the rising sway of social media cannot be ignored.

Get the full story at Marketing in Asia