Asian travelers prefer multi-generational trips

Multi-generational households in APAC are 43% more common than the global average, strongly influencing family travel preferences

Booking.com unveiled its Gen.Voyage! research on intergenerational travel in Asia Pacific (APAC) showcasing insights garnered from over 8,000 travellers across 11 markets and territories in the region. The research, the first of its kind in APAC, examines the prevalence of intergenerational travel where grandparents, parents, children and other extended family members travel together for leisure.

Key takeaways

• 47% of families value family bonding as the top benefit of intergenerational trips, along with reconnection (39%) and diverse activities for all age groups (34%);
• However, increased health and safety concerns (30%), conflicting interests (30%) and varying dietary needs (28%) add layers of complexity to the travel experience;
• Beloved destinations like Tokyo, Gold Coast and Singapore remain top picks, while exciting new spots like Urayasu and Ayodhya are emerging as must-visits for intergenerational travel.

Get the full story at Booking.com