Barcelona leaves behind 'Visit Barcelona' slogan

Barcelona's tourism board is replacing its 15-year-old slogan 'Visit Barcelona' with 'This is Barcelona'

In 2009, the office launched "Visit Barcelona", which has since shifted its focus from broad promotion to prioritizing quality tourism over sheer numbers of visitors. The new slogan aims to highlight "Barcelona is" - a city rich in traditions, sports, gastronomy, museums and music festivals.

Key takeaways

• "We're moving away from a general invitation to visit and instead highlighting our unique identity," said Mateu Hernández, general director of the Barcelona Tourist Board. "'This is Barcelona' asserts the city's distinctive character," he added;
• In early July, numerous civil society groups organized a demonstration of some 2,800 people to protest against mass tourism in Barcelona;
• The protests, under the slogan "Enough! Let's put limits on tourism!", demand measures to curb tourism ahead of a summer season that is expected to set new records in Catalonia.

Get the full story at Catalan News