Blended travel as a way of life

Blended travel is no longer a passing trend - it's a defining shift in how professionals approach work, leisure and well-being

Blended travel - the combination of business and leisure - is quickly becoming a mainstream practice, with 66% of US and UK travelers engaging in it, up from 53% in 2022. A global YouGov survey highlights that 72% of respondents across markets recognize its benefits, emphasizing increased flexibility and enriched travel experiences. This shift is being driven by the ability to work remotely, the desire for personal and professional growth, and the desire for wellness and cost-effective travel solutions. Hospitality brands like Crowne Plaza are actively adapting and transforming their offerings to meet this evolving trend.

Key takeaways

• Blended travel growth: The percentage of U.S. and U.K. travelers blending work and leisure will increase from 53 percent in 2022 to 66 percent in 2024;
• Flexibility as an expectation: With remote working enabling travel, 56% of respondents see the ability to work while traveling as a major benefit;
• A global phenomenon: In the U.S., U.K., Germany, Australia, Singapore, Japan, Saudi Arabia, UAE and India, 72% agree that blended travel improves flexibility and the travel experience;
• Shaping the future: Hotels like Crowne Plaza are evolving to support this lifestyle with reimagined social spaces, curated experiences and purpose-driven hospitality;
• Travel as growth & creativity: Travelers are increasingly linking work-leisure travel to skill development, creativity and personal growth. The top motivator (40%) is visiting destinations they wouldn't otherwise explore;
• Wellness integration: 35% of respondents say blended travel helps them establish healthier routines and manage stress, prompting hotels to introduce wellness-focused amenities;
• Cost-effectiveness & value: 70% of travelers say affordable deals and dual-purpose amenities make blended travel more appealing, allowing for longer stays at a lower cost.

Download the whitepaper at IHG