Booking.com bets on business model tweak for further growth
The OTAs business model was a major reason for its slowing growth leading up to the pandemic
As Skift reported, David Goulden, the Booking Holdings chief financial officer, said at an investor conference last month that the company’s business model was a major reason for its slowing growth leading up to the Covid-19 pandemic in early 2020.
Key takeaways
- Booking.com’s pay at the hotel business model as one of the culprits behind the sluggish pre-Covid growth;
- The company now does more business on a merchant model basis where guests pre-pay for accommodations;
- Booking.com processes 40 percent of its gross bookings through its home-grown payments platform.
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