Booking.com customers book more vacation rentals
OTA adopts U.S.-centric strategy to meet growing demand for short-term rentals from families and international travelers
Eric Bergaglia, Booking.com's VP of homes and growth segments, told Skift's Short-Term Rental Summit on Wednesday that short-term room nights made up about 25 percent of all bookings before the pandemic, rising to 36 percent in the first quarter of 2024. The company expects that growth to continue.
Key takeaways
- The Amsterdam-based company has focused heavily on the U.S. market in recent years and is increasingly highlighting homes in its communications;
- Demand for home rentals on the platform is growing, with one in three customers now looking for a home, up from one in seven a year ago;
- Booking.com, like many others, is using artificial intelligence to address specific needs and refine search results.
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