Booking.com had the most-watched Super Bowl commercial

Now that it's claimed the top spot for the second year in a row, the OTA has proven itself to be the ruler of Super Bowl ads that will keep viewers entertained and engaged

Aside from the nail-biting game, Taylor Swift's much-anticipated appearance, and Usher's explosive halftime performance, many tuned into Super Bowl LVIII to catch the entertaining commercials. The ads didn't disappoint this year, and a viewer-favorite belonged to none other than Booking.com.

Key takeaways

• The travel site's 2024 Super Bowl commercial reigned supreme with its star-studded ad starring Tina Fey: it was the most-watched commercial on YouTube during the program and has already garnered more than 100 million views online;
• The commercial features Tina Fey and her body doubles as she imagines various versions of herself on vacation in different destinations. The hilarious ad includes cameos from the actress's "30 Rock" co-stars and icon Glenn Close, which explains why it earned the top spot as the most-watched Super Bowl 2024 ad;
• The win isn't a first for Booking.com—last year it also had the most-watched Super Bowl commercial for its "Somewhere, Anywhere" ad starring Melissa McCarthy ahead of her role as Ursula in the live-action remake of "The Little Mermaid."

Get the full story at USA Today