Booking.com is changing its sustainability program

In anticipation of upcoming regulatory changes the OTA is adapting its approach to focus more on third-party certification

The company is removing its Travel Sustainable filter and replaces it with the option to filter for properties with a third-party certification. This shift ensures consistency and clarity to help make it easier for travelers to make informed choices that are more sustainable, Booking.com says.

Key takeaways

While the Travel Sustainable branding and levels will no longer be displayed, your practices will still be visible to guests on your property page;

Initially, the Travel Sustainable levels were created to help educate and guide you on sustainability and the impact you can have. Now, the focus has shifted towards third-party certifications in terms of recognition of an accommodation's efforts towards operating more sustainably;

Incoming regulations are helping to set the framework for sustainability standards, bringing more clarity regarding sustainability communication and making it easier for travelers to make more informed choices.

Get the full story at Booking.com for Partners