Booking.com launches AI-powered tool for hoteliers

The AI Tech Stack Advisor tool offers tailored hotel assessments, recommending technology solutions to enhance business performance

The tool uses generative AI technology to create personalized assessments for hoteliers, tailored to their current technology setup and property characteristics. By leveraging HotelTechReport's extensive database of reviews, it identifies technologies that can drive meaningful business improvements.

Key takeaways

• The tool provides recommendations on a variety of solutions, including channel managers, revenue management systems, upselling software and customer relationship management platforms;
• For Booking.com's connectivity partners, it provides a gateway to a network of hotels that are either new to hospitality technology or looking to enhance their existing systems;
• It generates a "Digital Transformation Score" for hotels, allowing them to benchmark their performance against their peers and track their digital progress over time.

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