Booking.com leads peers in annual growth
The OTA grew at a faster rate than peers with 28% traffic growth in December, according to Similarweb data
All peers did see growth on a year-over-year basis, with Expedia second, at 17% growth, followed by Tripadvisor with 15% growth. Airbnb sharply lagged the peer average growth rate of 15.6%, growing only 6% versus last year.
Key takeaways
- Booking took a share of traffic from peers, gaining two percentage points while all other peers lost share of traffic in this cohort;
- Airbnb grew at the slowest rate in the cohort on an annual basis, and lost the most share of traffic in the group;
- Tripadvisor was the leader in this group in terms of total traffic, with 89 million visitors in December 2022.
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