Booking.com outpaces Airbnb in short-term rental growth
Booking Holdings' short-term rental segment is growing faster than Airbnb's, and the OTA is focused on maintaining that growth
Currently, Booking Holdings sells roughly two-thirds of the short-term rental room nights that Airbnb does and has surpassed Airbnb’s growth in 12 of the last 13 quarters. The company attributes this success to the convenience of offering both hotels and apartments on a single platform, which simplifies the decision-making process for consumers.
Key takeaways
- Many users visit Booking.com uncertain of their preferences and often end up choosing different options after exploring available listings;
- Last quarter, Booking Holdings expanded its global listings by 11%, reaching 7.8 million properties, with most of these in Europe;
- The company identifies significant growth potential in the U.S., noting its current presence there is relatively small and represents a substantial opportunity.
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