Booking.com research highlights emerging barriers to sustainable travel

New survey shows that 83% of travelers value sustainable travel, but there's also a global fatigue with the ongoing challenges of making sustainable choices

The role travelers feel they can play in addressing the negative impacts of travel also highlights their expectations for collaboration. Nearly half of travelers (45%) would be more attracted to a more sustainable lodging option, and consistency in certification standards is critical to identifying these options, with 67% agreeing that all travel booking sites should use the same sustainable certifications or labels.

Key takeaways

• New data from the company's annual sustainable travel research shows that 45% of people feel that traveling more sustainably is important, but not a primary consideration when planning or booking travel;
• A third (33%) believe the damage already done is irreversible and that their choices won't change that, while a quarter of travelers (25%) don't believe climate change is as serious as people make it out to be;
• With 44% believing that governments have the most potential to address the economic impact of travel and 43% believing that travel service providers hold the key to addressing environmental factors, these new findings highlight the need for increased collaboration to address emerging consumer feelings of powerlessness and ensure the continued prioritization of a more sustainable travel industry.

Get the full story at Booking.com