Booking.com still dominating hotel reviews
But Google is taking share from Booking.com when it comes to who generates the most hotel reviews
The Shiji Reviewpro Guest Experience Benchmark for the second quarter of 2023 analyzed more than 3 million reviews and 9 million review comments for 9,500 hotels globally in 53 review sources and online travel agencies.
Key takeaways
- Booking.com generated more than 39% of hotel reviews over the period but lost ground year-over-year while Google, with 32%, increased its share;
- Tripadvisor occupied the third-highest market share, at 10%, while Expedia represented only 5% of total reviews, a loss of 5.1 points since Q2 2021;
- The total review volume increased by approximately 20% in the quarter, with the Asia Pacific region showed the highest growth rate in review volume at almost 71%.
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