Booking.com’s predictions for travel in 2025

Travelers are breaking tradition, redefining age, gender and identity, and reshaping the future of travel

Booking.com's annual Travel Predictions study reveals that by 2025, travelers will reimagine their travel experiences, breaking from tradition to seek out less crowded destinations (67%), indulge in luxurious longevity retreats (60%), or engage in more nighttime activities to escape rising temperatures (54%).

Key takeaways

• Travelers are challenging conventional vacation norms and fostering deeper connections with themselves, their companions, locals and the places they visit;
• Whether redefining societal expectations around age, gender, or what travel should look like, bold travelers are stepping out of the box and using their journeys to achieve lasting personal growth;
• While new technologies already offer personalized experiences, by 2025, innovation will increasingly help tourists customize their travels to benefit the destinations they explore.

Get the full story at Booking.com