Booking Holdings cuts 60 jobs in B2B division

Booking Holdings' focus in the AI era likely won't be on its business-to-business services, which lag behind Expedia

Dec 5, 2024

Booking Holdings has laid off approximately 60 employees from its business-to-business unit, Rocket Travel by Agoda, as part of a strategic realignment of its global priorities.

Key takeaways

  • The layoffs are aimed at streamlining Rocket Travel's operations. Some roles will be moved closer to a technology hub in the APAC region, according to a company spokesperson. However, Booking's broader business-to-business strategy remains unchanged;
  • The layoffs are the first since Booking Holdings announced last month that it would implement organizational changes that could include job cuts;
  • Rocket Travel by Agoda, which works with more than 300 partners including American Airlines, Emirates and Sonesta, specializes in building branded websites, offering hotel inventory and providing white-label and affiliate solutions.

Get the full story at Skift (by subscription only)

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.