Boutique hotel trends for 2024

From sonic branding to low-key luxury, hoteliers and suppliers predict the trends that will shape the guest experience this year

In recent years, we’ve seen the evolution of hotels and hospitality brands not only offering guests somewhere to sleep, but also helping local communities in which they are based. Boutique Hotelier talked to a variety of industry players to find out what's next.

Key takeaways

• When it comes to hotel interiors, consumers are increasingly opting for understated glamour, seeking a high-end offering that subtly oozes elegance with a minimalistic and pared-back design;
• Sustainability within hotels is set to move from a trend to an imperative ethos guiding operational decisions. This goes further than the commonplace towel reuse programs or LED lighting in rooms; it delves deeper into energy efficiency, waste reduction, water conservation, and sourcing locally produced goods;
• In the realm of wellness, ‘sonic branding’ will become even more of a trend in 2024, because music is integral to a guest’s sensory journey. Early research indicates that high quality, intentional music can have a profound impact on the health and wellbeing of the listener.

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