Can guest experiences serve as unique hotel marketing strategy?

How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

A HSMAI Marketing Advisory Board discussion exchanged insights on how hotels and resorts can elevate guest experiences by creating unforgettable events and transforming spaces into memorable touchpoints. Such experiences foster collaboration between marketing and operational teams, cultivating brand loyalty and market distinction.

Key takeaways

• Elevating guest experiences by creatively activating underutilized spaces has emerged as a differentiator;
• The collaboration between marketing and operations is pivotal for effectively implementing and showcasing the impact of guest experience initiatives;
• Addressing the challenge of demonstrating ROI on experiential marketing highlighted the need to shift perspectives from considering guest experience enhancements as expenses to recognizing their long-term value.

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