Cendyn and Glowing partner for hotel messaging

Cendyn CRM Integration with Glowing Connects All Messaging Platforms, Delivers Personalized Messaging and AI Recommendations Synced to Master Guest Profile

Cendyn has partnered with Glowing, a provider of omnichannel messaging solutions, to improve communication between hoteliers and guests. This collaboration integrates multiple messaging platforms, including WeChat, Line, WhatsApp, Telegram, Messenger and Skype, into one system.

With guests using multiple platforms globally, especially popular ones like WeChat, hotels need to communicate through preferred channels to increase engagement, achieving a 98% message read rate and up to ten times higher promotion redemption rates.

The Cendyn CRM and Glowing integration syncs guest interactions with Cendyn CRM, enriching guest profiles. This enables hoteliers to strengthen relationships and deliver targeted marketing, including personalized communications and offers.

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