Cendyn, SiteMinder establish partnership
The two companies have entered a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels
Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservations system (CRS).
SiteMinder’s revenue platform will provide Cendyn’s customers with the ability to manage their rate plans and inventory through SiteMinder. Additionally, they will be able to access SiteMinder’s complete ecosystem of distribution channels—the largest ecosystem for the hotel industry - to gain a more dynamic mix of revenue streams and increase their speed-to-market.
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