China anticipates holiday travel boom driven by longer trips
The annual Spring Festival of 2025 is shaping up to be a long and unique holiday for the Chinese people
According to a joint report by the China Association of Travel Services and online travel agency Tuniu, the average travel duration for package tour customers during the upcoming holiday is about 4.8 days. This is an increase from the 4.3 days recorded during the 2019 Spring Festival, the last festival before the pandemic.
Key takeaways
- According to a report by UTour Group Co, Ltd, a company specializing in outbound group tours, this year's Spring Festival has seen a 30 percent increase in tourist groups compared to last year. The number of outbound tourists has increased by 46%;
- Bookings for holidays to Australia and New Zealand have increased by an extraordinary 220% compared to last year's Spring Festival. Similarly, the United Arab Emirates has seen a 200% increase in travelers, Southern Europe has seen a 100% increase and Northern Europe has seen a 30% increase;
- Another report by Fliggy, a leading fonline travel agency, highlights that the destinations with the biggest growth in package sales this Spring Festival include Austria, Belgium, Hungary and Ireland - countries more than eight hours away by air.
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