China's senior travelers a key growth area for Trip.com
China has one of the fastest-growing aging populations in the world, with 28% of the population over the age of 60 expected by 2040
China’s senior travelers are changing the game in the travel industry. Trip.com Group reported that these users have spent over $224.6 million) on its platform so far. To cater to this demographic, the company launched the Old Friends Club last quarter, targeting those aged 50 and above.
Key takeaways
- To help older travelers, Trip.com introduced a “family cloud” feature. This allows younger, tech-savvy family members to help their elders plan trips and book travel using their phones;
- As China’s economy grows, senior travelers are spending more on mid to high-end travel. This group is no longer about budget travel. They’re looking for mid to high-end experiences and more unique and quality experiences.
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