Chinese tourists return with lighter wallets
Slightly more Chinese people are traveling during Labour Day festivities than pre-Covid, but spending is lower as many find cheaper ways to have fun
The return of Chinese holiday-goers should be a huge relief at home and abroad. Any optimism, however, looks premature, as overseas travel is still suffering.
Key takeaways
- Domestic tourism revenue is forecast to be just 83% of 2019 levels, suggesting consumers are opting for lower-cost trips;
- The number of people heading from mainland China to traditionally popular Asian hotspots such as Thailand, Japan and South Korea, is low;
- Scheduled international departures from China last month were just over a third of April 2019 flights.
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