Chinese travel preferences are evolving
Buoyed by falling airfares, Chinese travelers are booking more overseas trips for the National Day 'Golden Week' holiday period
Data from Alibaba's Fliggy shows that travelers are heading to popular Asia-Pacific destinations such as Japan, Hong Kong, South Korea, Australia, Thailand, Malaysia, Singapore and Vietnam, with the U.S. also making the list.
Key takeaways
- Company data shows the fastest growth in bookings is for destinations outside the region, including Chile, Croatia, Belgium, Hungary, the UAE, and Sri Lanka;
- Trip.com also highlights a shift toward long-haul travel for Golden Week, with Australia, the U.S., New Zealand, the U.K., France, and Spain leading;
- While average Golden Week trips last over seven days, travelers to Europe are staying up to twice as long. Demand for five-star hotels in Europe is growing nearly three times faster than in the Asia-Pacific region.
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