Competition for experiential travelers intensifies

Travelers are chasing experiences when planning their trips, and hotels are competing with other lodging providers to deliver those experiences

Hotels are facing stiff competition from lodging alternatives that are investing heavily in delivering the experiences travelers crave. With social media trends, wellness pursuits and popular TV shows influencing vacation choices, these competitors are capitalizing on emerging consumer desires.

Key takeaways

• Although the post-pandemic surge in camping has tapered off somewhat, many unconventional campers are still drawn to glamping options;
• Kampgrounds of America (KOA), which operates more than 500 campgrounds in the U.S. and Canada, offers deluxe cabins with kitchens, bathrooms and TVs, providing hotel-like amenities in an outdoor setting;
• Traditional hotels need to maximize their outdoor spaces, using every available footprint to offer curated experiences that keep guests on the property.

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