Coolcation gaining traction

The trend is sweeping the globe as discerning travelers seek destinations that combine moderate temperatures, natural beauty and unparalleled luxury

The data suggests that this isn't just a trendy buzzword to generate interest. According to a survey conducted by luxury travel company Virtuoso, 82% of travelers planning to travel this summer are either considering or actively seeking destinations with cooler climates.

Key takeaways

• Virtuoso's statistics show a significant 27% increase in bookings to Scandinavia, along with a 47% increase in bookings to Sweden and a 49% increase in bookings to Iceland.
• "While travelers remain eager to visit Europe this summer, they are bypassing traditional hotspots in favor of cooler northern regions," Virtuoso said in its report.
• "Although perennial favorites like Italy saw a modest 3% increase in bookings compared to last summer - a continuation of its growing popularity in recent years - Scandinavia is currently in the spotlight, experiencing a notable 27% increase in bookings."

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