Cvent's trends shaping the future of meetings and events

Together, they mark the beginning of a new era where technology, efficiency, and experiential impact are at the heart of event success

At Cvent CONNECT Europe, CEO Reggie Aggarwal expressed optimism for the industry, citing rapid advances in technology and a renewed focus on in-person experiences. "The events industry isn't just recovering - it's transforming," he said, envisioning a future of innovation, resilience and connection.

Key takeaways

• AI is revolutionizing events: Advances in AI are streamlining event planning and enhancing the attendee experience. With more than 200 experts and more than 20 AI initiatives, Cvent empowers planners to focus on creating impactful moments, Aggarwal said;
• Emphasis on ROI: In the face of economic pressures, organizations are prioritizing measurable ROI. "Events deliver unparalleled business impact," said Aggarwal, and Cvent's platform helps demonstrate value and drive data-driven decisions;
• Experience economy surge: Hybrid work has increased the demand for meaningful, in-person experiences. "The experience economy is here to stay," Aggarwal emphasized, highlighting the importance of events for connection and community.

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