Definition of "luxury" has changed for many travelers
Luxury has moved away from gold faucets and is now more focused on the expression of individuality
At the International Women in Travel & Tourism Forum, a panel titled "Diversifying Your Travel Product - People, Places, Perspectives" highlighted a notable shift in recent years: the definition of "luxury" has evolved to prioritize experiences over material items.
Key takeaways
- Travelers are increasingly seeking handcrafted itineraries, off-the-beaten-path destinations and authentic, immersive experiences;
- Convenience continues to be a key factor for travelers when choosing tour operators, with a preference for ease of booking, changing or canceling trips;
- Recent trends include an increase in trips designed for female solo travelers and an increase in off-season travel.
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